FOR IMMEDIATE RELEASE

Grumpy Bums: Baking Kits for Kids

Angela Spindler, a creative director and designer from Sydney, Australia, introduces Grumpy Bums, a pioneering baking kit for kids that delivers a satisfyingly sweet treat without any added sugar. The project, which started in July 2021 and was completed in January 2022, aims to transform baking into an engaging and delightful experience, uniting families in the joy of creation.

The no-added-sugar kids’ treat that’s satisfyingly sweet, Grumpy Bums, is an exciting, first-to-market baking kit for kids. The brand proposition of ‘Sweet victory’ perfectly encapsulates the brand benefits, crafted with a language of triumph. The whimsical visual identity includes endearing brand mascots, captivating product packaging, and engaging digital assets.

All boxes were printed using 1 spot color and CMYK, with an aqueous varnish. The product comes with super easy, kid-friendly instructions that make baking fun for the whole family. Plus, all the key ingredients are included except for eggs and milk, making it a stress-free baking adventure together.

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