FOR IMMEDIATE RELEASE

Kuwasawa Design School 2022 Guidebook

Kazune Watanabe's groundbreaking "Kinetic book" for Kuwasawa Design School redefines traditional school guides with an innovative analog-digital fusion. The guidebook, awarded the Silver A' Design Award, uses slit animation to bring digital images to life through analog methods, creating a mesmerizing experience for prospective design students.

Watanabe's team meticulously crafted the guidebook, utilizing a combination of special colors and optical illusions to replicate the flicker of RGB colors seen on monitors. The result is a surprising animation that unfolds when the book is pulled out, captivating viewers with its unique blend of analog and digital elements.

Released in May 2021, the guidebook has garnered widespread attention on social media, significantly increasing the school's recognition and attracting a surge in requests. This unprecedented success has elevated the guidebook to a new standard in school marketing, showcasing the power of innovative design in captivating and engaging audiences.

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