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Bomapp Unveils Innovative Brand Identity Design

Bomapp, an insurtech startup, has launched a revolutionary brand identity design aimed at addressing the information asymmetry prevalent in the insurance market, which has led to consumer distrust and inconvenience. The design encompasses a mobile distribution platform for insurance policies, making purchasing and policy management more accessible. With the introduction of Bomapp's Easy Claim feature, the claiming process has been significantly streamlined, reducing the entire process by half. The brand's message revolves around trust, smart innovation, and understanding, positioning Bomapp as a new player in the world's 7th largest insurance market.

The strength of Bomapp's brand identity lies in its unique properties, with the brand name being a fusion of "boheom" (insurance in Korean) and "map," symbolizing a comprehensive approach to insurance. The design elements, including the symbol and motif graphics, convey the image of "embrace," reinforcing the brand's identity. Notably, the meticulously designed logotype incorporates the letter "B," reflecting the golden ratio and exuding trust and professionalism, the core values of the insurance industry.

Bomapp's brand identity design is realized and delivered through various channels, including mobile applications, PC-web, and offline media, ensuring a consistent brand experience for users. The logo, designed in blue or white, is deployed with the symbol, representing the brand's identity and values. The specifications dictate a minimum resolution of 72 dpi, emphasizing the precision and attention to detail in the design.

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