/COMMUNICATION/newswire -- COMO, CO, ITALY -- TUESDAY, 22 JULY 2025, 05:56 UTC+1
HIGH RESOLUTION IMAGE AVAILABLE
CHINA -- /COMMUNICATION/newswire -- Nov 24, 2024
Hangzhou-based designer Zhou Leijing and her team have been honored with the Iron A' Design Award 2025 for "Serpentine Seasons," an innovative animated video that reimagines the legend of the White Snake through the lens of the 24 Solar Terms, blending Chinese mythology with advanced AI-driven visual storytelling.
FOR IMMEDIATE RELEASE
"Serpentine Seasons" is an animated video project that stands at the intersection of tradition and innovation, created by Zhou Leijing and her multidisciplinary team in China between October 2024 and March 2025. Drawing inspiration from the legendary tale of the White Snake and the ancient Chinese system of the 24 Solar Terms, the project utilizes state-of-the-art AI technologies to visualize the cyclical transformations of nature and time. The work was recently recognized with the Iron A' Generative, Algorithmic, Parametric and AI-Assisted Design Award, celebrating its excellence in integrating cultural heritage with digital creativity.
The video employs advanced text-to-video synthesis and style transfer techniques, leveraging tools such as Midjourney and Runway to generate imagery that embodies Eastern aesthetics while faithfully representing the seasonal shifts of the Solar Terms. Each segment of the approximately six-minute video aligns with a specific Solar Term, guiding viewers through a nonlinear narrative where the White Snake interacts dynamically with changing environments. This approach not only highlights the poetic rhythm of nature but also explores how AI can serve as a bridge between folklore and contemporary storytelling.
One of the project's key innovations lies in its seamless fusion of computational creativity with deep cultural research. The team overcame significant challenges in balancing the authenticity of the White Snake legend with the technical demands of AI-driven animation, ensuring that emotional and visual tones resonate with the themes of love, transformation, and the passage of time. "Serpentine Seasons" offers an immersive, evolving experience that invites audiences to reflect on the preservation and transformation of cultural heritage in the digital era, setting a new benchmark for generative art and digital storytelling.
-END-
CHINA -- /COMMUNICATION/newswire -- Sep 15, 2022
Zhou Leijing's City Poster Design Showcases West Lake's Timeless Charm Through Innovative AI Painting
FOR IMMEDIATE RELEASE
Academic Collaboration GenerativeHave your news recognized and featured globally. Submit your news today for a chance to be promoted to a wide network of journalists and media outlets.
Submit News Release