FOR IMMEDIATE RELEASE

Zi Huai Shen wins Iron at the prestigious A' Graphics, Illustration and Visual Communication Design Award with K-Chic Brand Identity.

Zi Huai Shen's groundbreaking Graphic sets new standards for innovation and excellence, earning prestigious Iron A' Design Award recognition in the A' Graphics, Illustration and Visual Communication Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “K-Chic Brand Identity” by Zi Huai Shen has been distinguished with the iron award status at the prestigious A' Design Awards for the year 2022, in the highly competitive graphics, illustration and visual communication design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Iron A' Design Award not only underscores the exceptional design and conceptual prowess of the K-Chic Brand Identity but also emphasizes the influential role of Central Kitchen in elevating standards within the graphic domain.

The visionary behind “K-Chic Brand Identity” Zi Huai Shen, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “K-Chic Brand Identity” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning graphic.

About K-Chic Brand Identity

The mark uses K combined with the footprint of the chicken to symbolize the meaning of expedition. The font part uses the font style of Korean retro advertisements, which is designed to imitate the Korean text, and has the visual image of the shouting slogan, which expresses the image of the warrior's righteous ardor. The auxiliary graphics use Korean warrior expedition ideas, and are designed with the elements such as the battle flags, ancient maps, and chicken warriors, bringing in the different flavors, making the brand's main axis more complete.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Graphics, Illustration and Visual Communication Design Award honors outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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