FOR IMMEDIATE RELEASE

Jesvin Yeo wins Golden at the prestigious A' Print and Published Media Design Award with Fading Traditional Trades and Crafts Book.

Jesvin Yeo's groundbreaking Print sets new standards for innovation and excellence, earning prestigious Golden A' Design Award recognition in the A' Print and Published Media Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Fading Traditional Trades and Crafts Book” by Jesvin Yeo has been distinguished with the golden award status at the prestigious A' Design Awards for the year 2022, in the highly competitive print and published media design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Golden A' Design Award not only underscores the exceptional design and conceptual prowess of the Fading Traditional Trades and Crafts Book but also emphasizes the influential role of Jesvin Yeo in elevating standards within the print domain.

The visionary behind “Fading Traditional Trades and Crafts Book” Jesvin Yeo, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “Fading Traditional Trades and Crafts Book” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning print.

About Fading Traditional Trades and Crafts Book

The book uses 3D embossing to document and highlight the intricate details of the works meticulously crafted by traditional Singaporean artisans, from paper dragon boats and Indian jewelry to Peranakan beaded shoes. The color pages symbolize the rise and fall of traditional crafts, as the industry begins its developmental period (dull) to its golden age (yellow) and gradually fades (white). A pastel chalk is attached for readers to shade the pages and discover the lost arts of this intangible cultural heritage of Singapore, as only we humans can safeguard, support and bring it back.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Print and Published Media Design Award honors outstanding design of brochures, posters, magazines, catalogs, flyers, business cards, billboards, books and more.

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