FOR IMMEDIATE RELEASE

Xu Zhecheng wins Silver at the prestigious A' Interactive, Experiential and Immersive Design Installations Award with Heart of Attraction Interactive Installation Art.

Xu Zhecheng's groundbreaking Installation sets new standards for innovation and excellence, earning prestigious Silver A' Design Award recognition in the A' Installation Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Heart of Attraction Interactive Installation Art” by Xu Zhecheng has been distinguished with the silver award status at the prestigious A' Design Awards for the year 2024, in the highly competitive installation design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Silver A' Design Award not only underscores the exceptional design and conceptual prowess of the Heart of Attraction Interactive Installation Art but also emphasizes the influential role of Nanjing University of the Arts in elevating standards within the installation domain.

The visionary behind “Heart of Attraction Interactive Installation Art” Xu Zhecheng, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “Heart of Attraction Interactive Installation Art” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning installation.

About Heart of Attraction Interactive Installation Art

This work is an art work inspired by chaos. It shows the beauty and complexity of chaotic system through glass laser engraving technology. The audience is not only able to appreciate the visual charm of the work, but also can intimately interact with the concept of chaos through the gesture interactivity of the lighting. The interactive art experience takes the audience on a thoughtful journey of exploration, blending art, science and philosophy to bring visual and emotional enjoyment to the audience.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Interactive, Experiential and Immersive Design Installations Award honors outstanding design of sculptural installations, light installations, sound installations, digital installations, kinetic installations, site-specific installations, interactive installations, performance installations and more.

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