FOR IMMEDIATE RELEASE

Children's Hospital Wayfinding Team wins Iron at the prestigious A' Graphics, Illustration and Visual Communication Design Award with Journey To Fun Playful Hospital Wayfinding.

Children's Hospital Wayfinding Team's groundbreaking Graphic sets new standards for innovation and excellence, earning prestigious Iron A' Design Award recognition in the A' Graphics, Illustration and Visual Communication Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Journey To Fun Playful Hospital Wayfinding” by Children's Hospital Wayfinding Team has been distinguished with the iron award status at the prestigious A' Design Awards for the year 2024, in the highly competitive graphics, illustration and visual communication design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Iron A' Design Award not only underscores the exceptional design and conceptual prowess of the Journey To Fun Playful Hospital Wayfinding but also emphasizes the influential role of QUT Design Lab in elevating standards within the graphic domain.

The visionary behind “Journey To Fun Playful Hospital Wayfinding” Children's Hospital Wayfinding Team, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “Journey To Fun Playful Hospital Wayfinding” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning graphic.

About Journey To Fun Playful Hospital Wayfinding

Queensland Children's Hospital needed to enhance their Entertainment Precinct’s branded identity; facilitate a joyful experience within that distracts families from illness; and improve its wayfinding for locating services. The designer addressed this through uniquely incorporating playground games into wayfinding. The visual design complements integrates architecture and environment. The co-design and interdisciplinary approach with stakeholders, key to the project success, is also unique.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Graphics, Illustration and Visual Communication Design Award honors outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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