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Shengquan Beer Packaging: Fusing Tibetan Heritage, Sustainability, and Modern Visual Identity

Shengquan beer packaging, designed by Ningbo Mebox Brand Design Co., LTD, has received the prestigious Bronze A' Packaging Design Award for 2025, recognizing its outstanding integration of cultural storytelling, sustainability, and innovative aesthetics. Drawing inspiration from Tibetan culture, the design features the silhouettes of traditional robes and auspicious cross patterns, set against a dominant blue palette symbolizing the purity of Kunlun water and complemented by silver accents reminiscent of snow-capped peaks. This approach not only honors regional heritage but also ensures broad appeal for diverse consumer audiences.

The packaging stands out for its commitment to environmental responsibility, utilizing recyclable paper for labels and packaging, and premium glass for the bottle to preserve the authentic flavor of the beer. The silver cap, crafted from eco-friendly metal, reinforces freshness while echoing the majestic sanctity of the Kunlun Mountain. Every design element, from typography to color selection, is meticulously crafted to maximize visibility, user engagement, and intuitive information delivery, transforming cultural motifs into a compelling purchasing experience.

The Shengquan project began in December 2023 in Ningbo, Zhejiang, and will debut in the Chinese market in December 2025. The design team-Miaomiao Qiu, Qiaoling Xu, Honghui Yu, Huijiao Jin, Tianjie Zhang, and Haokai Tang-overcame the challenge of translating brand ethos and product attributes into a visual narrative that resonates emotionally with consumers. By harmonizing traditional Tibetan motifs with modern design principles, Shengquan not only elevates brand recognition but also raises awareness of Tibetan culture, balancing authenticity, environmental protection, and social impact within the competitive beer sector.

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