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"Planetarium" Collection: Award-Winning Astronaut-Inspired Cultural and Creative Merchandise

Alan Guo's "Planetarium" collection, developed for a Beijing planetarium, has been awarded the prestigious Silver A' Packaging Design Award for 2025. This series of cultural and creative merchandise draws inspiration from the famous "Pale Blue Dot" photograph taken by the Voyager spacecraft, using astronaut-themed designs to ignite public interest in astronomy and foster a thoughtful perspective on humanity's place in the universe.

The "Planetarium" collection stands out for its unique blend of art, science, and philosophy. Each product, from screen-printed thermos bottles packaged in inflatable bags to astronaut-themed tote bags and bookmarks, is designed to evoke a sense of weightlessness and wonder. The inflatable packaging visually enhances the floating effect of astronauts, while the thoughtful design details-such as the need to grip the tote bag tightly, symbolizing responsibility-invite users to reflect on the fragility of life and the preciousness of Earth's resources.

Launched in September 2020, the collection quickly gained popularity among planetarium visitors, earning positive reviews for its innovative approach and engaging storytelling. The project's development involved extensive research, hands-on prototyping, and close coordination with multiple suppliers to ensure both practicality and artistic impact. By encouraging users to imagine themselves as astronauts, the collection aims to deepen public appreciation for science, promote environmental awareness, and inspire a rational, cosmic worldview.

Alan Guo's achievement at the A' Design Awards highlights the collection's remarkable technical and artistic excellence, as well as its ability to introduce amazement and wonder through creative design. The "Planetarium" series exemplifies how cultural products can bridge the gap between everyday life and the vastness of the cosmos, making complex ideas accessible and inspiring to all.

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