FOR IMMEDIATE RELEASE

Vision Auction: A Mixed Reality Platform Elevating Trust and Engagement in Online Jewelry Auctions

Vision Auction, designed by Bi Leying and recently awarded Silver at the 2025 A' Design Award, introduces a groundbreaking approach to online jewelry auctions by merging Mixed Reality (MR) technology with immersive user experiences. Developed in Qingdao, China, between June 2024 and January 2025, Vision Auction addresses longstanding concerns over trust and limited interactivity in digital jewelry trading. By allowing users to virtually try on jewelry and participate in live auctions through Apple Vision Pro, the platform bridges the gap between physical and digital auction experiences.

At the heart of Vision Auction is its seamless integration of MR for virtual try-ons, real-time eye-tracking, and gesture-based bidding. Users can preview digital twin lots in augmented reality, inspect intricate details, and experience the emotional excitement of live auctions from anywhere. The platform's digital twin certification ensures authenticity and value retention, while secure resale options foster a transparent and efficient secondary market for jewelry.

Vision Auction's design process was rooted in extensive research, including interviews with high-end auction participants and iterative usability testing using Figma, Photoshop, and Google Cardboard simulators. By adhering to Apple Vision Pro guidelines for interface design and accessibility, the platform delivers an intuitive, user-centric experience. This innovation not only enhances user confidence and engagement but also sets a new benchmark for the future of online luxury auctions, as recognized by its Silver A' Design Award distinction.

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