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Parsirang Egg Packaging: Fusing Rural Inspiration, Sustainability, and Emotional Appeal in Modern Food Packaging

Parsirang, designed by Mohsen Koofiani in Shiraz, Iran, redefines egg packaging by drawing deeply from rural life, traditional poultry farms, and the warmth of handmade artistry. Launched in October 2024, this packaging stands out for its evocative hand-drawn hen illustration, adorned with a headscarf and shawl, rendered in warm, natural colors. The design's focus on quality, freshness, and emotional connection sets it apart from industrial packaging, inviting customers to experience a sense of nostalgia and trust.

Crafted from sustainable cellulose, Parsirang packaging is both environmentally friendly and visually distinctive. The hand-illustrated graphics, created with ink, pen, and watercolor, reinforce the natural and local character of the eggs. The use of yellow, red, and white not only symbolizes freshness, energy, and purity but also ensures the product is instantly recognizable on store shelves. The packaging's structure is available in multiple sizes, accommodating six or ten eggs, and is designed for both practicality and shelf appeal.

Koofiani's design process was informed by comprehensive research into consumer preferences, competitor analysis, and material selection. The result is a package that excels in visual, emotional, and functional interaction, fostering customer loyalty and boosting sales. Overcoming challenges of balancing aesthetics, functionality, and production efficiency, the Parsirang packaging delivers a compelling story of countryside freshness and quality, now celebrated with the prestigious Bronze A' Design Award for its contribution to better design and quality of life.

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