FOR IMMEDIATE RELEASE

Batchwell's Modern-Retro Rebranding Sets New Standard for Cocktail Packaging and Experience

Batchwell, the premium cocktail dry mix brand, has launched a striking rebrand led by Brooklyn-based designer Po-Hsuan Chu, blending vintage cocktail culture with a modern-retro twist. Developed over 2023-2024 in Venice Beach, CA, the new identity and packaging aim to make high-quality cocktails accessible and enjoyable anywhere, anytime. The project's bold color palette, playful typography, and intuitive packaging design reflect Batchwell's free-spirited ethos, inviting consumers to savor every moment without sacrificing quality or convenience.

Central to the rebrand is Batchwell's innovative packaging: lightweight, resealable pouches containing individually portioned sachets. This design not only ensures perfectly balanced drinks in seconds but also enhances portability and durability-ideal for hosting, travel, or spontaneous celebrations. The refreshed look balances shelf impact with artisanal appeal, making the product both visually compelling and practical for real-life occasions. The design addresses previous challenges by authentically representing how and where customers use Batchwell, from adventurous outings to relaxed gatherings.

The rebranding is the result of extensive research into consumer needs and packaging technology, focusing on creating a product that is easy to ship, less prone to damage, and consistently delivers a premium experience. The revitalized design has resonated with both new and returning customers, clarifying Batchwell's identity and mission: to make great cocktails more convenient, portable, and fun. This innovative approach was recognized with a Bronze A' Graphics, Illustration and Visual Communication Design Award in 2025, highlighting Batchwell's commitment to quality, creativity, and enhancing the way people enjoy cocktails.

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