FOR IMMEDIATE RELEASE

Avesta Branding System: A Visionary Identity for Brazil's Corporate Real Estate Sector

Daniel da Hora's Avesta Branding System has been recognized with the Iron A' Design Award 2025 in the Graphics, Illustration, and Visual Communication Design category. Developed between September 2024 and January 2025 in Recife, Brazil, the branding system was created for Avesta, a company positioned as a hub for the Brazilian real estate market, including international investment. Drawing inspiration from the iconic basalt formations of Ireland, the visual identity symbolizes strength, harmony, and enduring stability-qualities essential to Avesta's mission of fostering progress and sustainability in the sector.

The Avesta brand stands out for its sophisticated and commanding presence, reflecting the dynamism and authority of Brazil's corporate real estate landscape. The design fuses vision, leadership, and innovation, projecting an image of strategic foresight and reliability. By referencing the meticulous natural formation of basalt hills, the branding communicates solidity, permanence, and balance-reinforcing Avesta's commitment to building robust, future-ready business solutions. The system's visual elements, from logo to stationery, embody efficiency and creativity, supporting the company's role as a trusted partner in the creation of intelligently planned spaces.

Technically, the branding system was realized using standard graphic design and illustration tools, with applications across various formats including business cards, office paper, and envelopes. The project overcame the challenge of translating natural inspiration into a visual language that conveys both elegance and corporate strength. The result is a brand identity that not only resonates with the Brazilian market but also positions Avesta as a leader in sustainable, innovative real estate solutions. The Iron A' Design Award recognizes the system's excellence in integrating industry best practices with a unique, meaningful visual narrative.

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