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Daity Fruity Ice Lolly Packaging: A Playful, Colorful Approach to Youthful Summer Treats

Daity Fruity Ice Lolly packaging, designed by Mohsen Koofiani, has captured the attention of the international design community by winning the Bronze A' Packaging Design Award in 2025. Drawing inspiration from pop art, modern art, and the energetic posters of the 60s and 70s, the packaging evokes a sense of fun, freshness, and enjoyment. The use of primary fruit colors and playful, glossy typography directly connects the product to the summer season, creating an immediate association with vitality and quality for consumers.

This innovative packaging targets young people, kids, and families by blending bright, energetic colors with clear, legible text and cheerful imagery. Each flavor-blueberry, blackberry, orange, and mixed fruits-is represented by a distinct color, evoking freshness, luxury, energy, and variety. The design's pop art influence is evident in its bold graphics and playful fonts, which together create a youth-friendly, summery vibe that stands out on crowded retail shelves. The packaging is both visually striking and practical, balancing aesthetic appeal with essential product information to build trust and drive purchases.

Developed through extensive market research and consumer insights, the Daity packaging addresses the challenges of appealing to diverse tastes and standing out in a competitive market. The project, realized in Shiraz, Iran, from September 2024 to February 2025, utilized a matt flow pack with a shiny mask to achieve its glossy, high-impact look. The design's success lies in its ability to combine creativity and functionality, delivering a product that not only delights visually but also meets the needs of modern consumers. This recognition by the A' Design Award highlights the packaging's contribution to quality of life improvements and its role in advancing best practices in design and branding.

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