FOR IMMEDIATE RELEASE

RestBase Identity System by sxdesign Earns International Recognition for Redefining Rest as a Strategic Discipline

RestBase, the latest project from sxdesign, has received the prestigious Bronze A' Design Award in the 2025 Graphics, Illustration and Visual Communication category. Developed in Beijing from April to November 2024, RestBase's visual identity system challenges traditional notions of rest by positioning it as an active, science-backed strategy for achieving sustained excellence. The design leverages a hybrid wordmark blending serif and sans-serif typography, an intentional negative space, and a bold RB monogram, all unified by energizing orange tones and monochrome photography.

The identity draws inspiration from the philosophy "disciplined rest fuels peak performance," visually manifesting this through structural rigor and dynamic gaps in the logo. The deliberate use of orange was informed by color perception studies, balancing energy and comfort, while the hybrid typography and angular framing motifs reflect the brand's commitment to active recovery. The system's sustainable production methods, including eco-friendly materials and recyclable substrates, further align with RestBase's forward-thinking ethos.

RestBase's design is grounded in extensive research, including neuroscience meta-analyses and consumer surveys, which demonstrated that strategic rest intervals significantly enhance cognitive performance. This evidence-based approach underpins the brand's mission to help individuals optimize their recovery and productivity. The project overcame the challenge of visually redefining rest by avoiding passive aesthetics and instead embracing vibrant, purposeful design elements that communicate rest as a disciplined and essential component of high achievement.

-END-