FOR IMMEDIATE RELEASE

Syha Sanitary Pad Packaging: A Moon-Inspired, Sustainable Redesign Celebrating Women's Cycles and Wellness

Depot, under the creative direction of Angela Spindler, has unveiled a transformative new packaging identity for Syha, a menstrual wellness brand dedicated to plant-based products and holistic care. The project, initiated in December 2023 and launched in September 2024, sought to move away from industrial aesthetics and instead embrace a design language that resonates with women's lived experiences. Drawing on the enduring symbolism of the moon, the packaging features subtle lunar phases that mirror the natural rhythms of life, reflecting empowerment, renewal, and the cycles that define womanhood.

The design's unique properties lie in its celebration of nature, sustainability, and self-care. Inspired by the landscapes of Western Australia, the color palette balances serenity with strength, while tactile finishes such as blind embossing and a flat matte surface create a refined, sensory unboxing experience. The packaging is printed on uncoated box board with spot colors and finished with an aqueous varnish, reinforcing Syha's commitment to environmental responsibility and mindful beauty.

Depot's research-driven approach ensured every element-from color to texture-embodied Syha's mission to empower and support women. The result is a cohesive visual identity that not only honors the cycles of change but also fosters a deep, personal connection with consumers. This innovative design was recognized with the prestigious Silver A' Packaging Design Award in 2025, acknowledging its outstanding creativity, technical excellence, and positive impact on the wellness and hygiene sector.

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