FOR IMMEDIATE RELEASE

Noosh Crafted Gin: Persian Poetry, Heritage, and Artistry Celebrated in Award-Winning Packaging Design

Noosh Crafted Gin, designed by TheYaar Studio and led by Creative Director Sogol Zameni and Design Director Asal Farshchi, has been honored with the Silver A' Packaging Design Award in 2025. This recognition celebrates Noosh's distinctive approach to spirits packaging, which draws deeply from Persian poetry, storytelling, and architectural motifs. The design pays homage to the works of Khayyam, Hafez, and the tales of One Thousand and One Nights, transforming each bottle into a vessel of cultural celebration and artistic expression.

Rooted in Iranian heritage and founded by an Iranian woman, Noosh bridges centuries-old Persian distillation traditions with contemporary design. The gin features authentic Persian flavors such as saffron and rose, encapsulated in a bottle adorned with a metallized print label. The label's intricate illustrations, inspired by Eastern arches and domes, utilize isometric perspectives and geometric precision to evoke dreamlike palatial spaces. Each flavor in the Noosh range tells a unique story, inviting drinkers to experience Persian culture with every sip.

Produced in Vancouver and now available in several Canadian provinces, Noosh overcame the challenge of introducing Persian saffron gin to Western markets by embracing storytelling and education. The design's tactile metallic finish and premium materials create a visually striking and sophisticated product, distinguishing Noosh in a competitive spirits landscape. The award-winning packaging not only elevates the gin's identity but also serves as a cultural artifact, symbolizing the sharing of Iranian heritage with the world and inviting connoisseurs to celebrate life through a new lens.

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