FOR IMMEDIATE RELEASE

Serasa Digital: Award-Winning Mobile App Redesign Focused on Trust, Usability, and Customer Empowerment

Serasa Digital, designed by Rodolpho Henrique, has been recognized with the Iron A' Design Award 2025 in the Mobile Technologies, Applications, and Software Design category. This innovative redesign of Serasa's B2B credit reporting platform places user trust and clarity at the forefront, transforming how millions of Brazilians and businesses interact with their credit information. The project, which ran from January to December 2023, sought to address the skepticism and lack of transparency often associated with credit services in Brazil.

Henrique and his team undertook extensive user research, conducting in-depth interviews with 25 customers to uncover key pain points: the need for clear information, transparent pricing, and a streamlined process. These insights guided the development of a modular, adaptive digital report that delivers relevant, actionable data for companies of all sizes. The redesign also prioritized consistency and interface clarity, leveraging Figma for design and Principle App and After Effects for motion prototyping, ensuring a seamless experience across both mobile (iOS and Android) and desktop platforms.

One of the project's most significant achievements was reducing customer support inquiries and increasing conversion rates by making credit data more accessible and understandable. The new Serasa Digital app not only provides real-time analysis and suggestions but also builds trust through transparent design and user-focused features. By addressing the unique challenges of Brazil's credit market, the app sets a new standard for digital financial services in emerging markets.

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