FOR IMMEDIATE RELEASE

Chinese Zodiac Gift Box: A Contemporary Reimagining of Traditional Culture Through Packaging Design

The Chinese Zodiac Gift Box, designed by Tao Ran for China State Construction Hailong Technology Company Limited, stands out as a creative fusion of heritage and modernity. Conceived in Shenzhen and launched in February 2025, the packaging was specifically crafted for a series of collectible "Chinese Zodiac" dolls, aiming to transform a beloved cultural symbol into a meaningful gift. The project's core innovation lies in its visual language: instead of relying on traditional illustrations, Tao Ran employed minimalist line art to depict each zodiac sign, resulting in patterns that are both concise and instantly recognizable.

This design approach preserves the depth and spirit of traditional Chinese culture while making it accessible and attractive to contemporary audiences. The packaging utilizes premium materials, including a 1000g gray board and 128g ice white paper for the outer box, enhanced by hot stamping techniques, and a carefully engineered inner box with EVA tray carving for secure presentation. The dimensions and material choices ensure both durability and a tactile sense of quality, reinforcing the gift's significance.

Extensive research and thoughtful execution underpin the project, with Tao Ran focusing on how to distill complex cultural concepts into simple, lively forms that resonate with today's consumers. The main challenge was to encapsulate the essence and spirit of each zodiac sign using only clean lines, providing a differentiated visual experience that encourages both understanding and emotional connection. This innovative design not only celebrates Chinese tradition but also demonstrates how packaging can elevate cultural storytelling in a modern commercial context. The project's recognition with the Bronze A' Packaging Design Award highlights its technical and creative excellence, as well as its contribution to enriching cultural appreciation through design.

-END-