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Castanea Nectar: Award-Winning Chestnut Honey Packaging Celebrates Kyiv's Heritage and Nature

Inna Kovalenko's "Castanea Nectar" has captured the attention of the design world, earning a Bronze A' Packaging Design Award in 2025. The project reimagines chestnut honey as more than a product-transforming it into a symbol of Kyiv's natural beauty and cultural legacy. Drawing inspiration from the city's beloved chestnut trees, the design encapsulates the essence of Kyiv, offering a sensory journey that connects consumers to the city's springtime blossoms and autumn harvests.

The brand's visual identity stands out through its use of delicate watercolor illustrations, which reflect the lightness of chestnut flowers and leaves. The logo features smooth, viscous lines to represent the honey's rich texture, while structured shapes evoke the resilience of the chestnut tree. A small bee, central to the logo, ties together the themes of nature and craftsmanship. Each design element was meticulously chosen to evoke warmth, comfort, and a sense of homecoming, making Castanea Nectar an ideal gift for loved ones or business partners.

The creative process behind Castanea Nectar involved extensive research into the honey market, a careful selection of references, and a focus on storytelling through design. Kovalenko utilized vector and graphic software to bring her vision to life, ensuring every detail-from the jar's dimensions to the label's layout-enhanced the product's exclusivity and authenticity. The result is a packaging solution that not only preserves the spirit of Kyiv but also offers a meaningful, memorable experience for anyone seeking a taste of Ukrainian heritage. The recognition from the A' Design Award underscores the project's technical excellence and its contribution to elevating the standards of packaging design.

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