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Meiyitian: Smart Packaging Redefining Consumer Engagement

Pesign Design introduces Meiyitian, a groundbreaking smart packaging concept that leverages AI technology to create a virtual brand world for consumers. The core idea behind the packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and engage in games or other activities, strengthening the emotional link between the brand and consumers.

What sets Meiyitian apart is its unique approach to brand engagement. By extracting the characteristics of the brand spokesperson, the design incorporates new 2D and 3D dolls, building the brand's intellectual property. Additionally, Meiyitian features online interactive games and a doll customization system, enhancing consumer interaction and personalization.

Meiyitian is realized through mobile internet AI technology, offering consumers an immersive experience by scanning the characters on the package through an app. The project commenced in August 2021 in China, driven by the need to resonate with the "Generation Z" demographic, who are increasingly exploring the virtual world.

In response to the challenges posed by the "meta-universe" trend, Meiyitian has successfully developed online interactive games and a doll customization system. With the integration of AI technology, consumers can enter the virtual brand world, play interactive games, and receive rewards or DIY ideas, fostering a deeper connection between the brand and its audience.

Pesign Design, based in Shenzhen, China, is renowned for its innovative approach to packaging design and has received numerous accolades, including the Bronze A' Design Award for Meiyitian. The organization's commitment to pushing the boundaries of design has earned it international recognition, making it a leading influencer in the field of package design.

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