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Finenutri: Redefining Supplement Packaging for Modern Women with Award-Winning Design

Finenutri, developed by Guangzhou Ruoyuchen Technology Co., Ltd., has set a new standard in wellness packaging by winning the prestigious Silver A' Design Award in 2025. Targeted specifically at women over 25, Finenutri breaks away from the conventional medicinal look of health supplements, instead embracing a youthful, fashion-forward aesthetic. The design employs distinctive color palettes for each product, ranging from fresh and elegant to vibrant and bright, mirroring the diverse charm and individuality of young women. This approach not only modernizes the category but also makes the brand more relatable and appealing to its target audience.

The Finenutri packaging features a minimalist bottle crafted from eco-friendly PETG material, with a dual-layer structure that combines a frosted, sandblasted outer shell and a food-grade inner container. This innovative construction offers both visual sophistication and practical benefits: the matte finish provides a mysterious translucency, while the light-blocking design preserves the efficacy of active ingredients. The ergonomic 105x55x55mm size ensures comfort and ease of use, fitting perfectly in one hand. Clean typography and intuitive iconography further enhance the user experience, allowing for quick and clear communication of product benefits.

Extensive research and rigorous prototyping underpinned the design process, with multiple color schemes tested and refined to ensure both visual harmony and strong associations with product efficacy. The team overcame significant challenges in maintaining color consistency across different packaging components, ultimately achieving a cohesive and memorable brand identity. The frosted outer bottle also allows users to easily monitor capsule count, reducing unnecessary openings and protecting the contents from moisture. Finenutri's packaging not only stands out on the shelf but also delivers tangible benefits in product preservation and consumer convenience, setting a new benchmark in the supplement industry.

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