FOR IMMEDIATE RELEASE

Courage 2.0: Award-Winning Minimalist Packaging Design Fusing Art, Science, and Sensory Engagement

Courage 2.0, created by Edmund Lim and his team at Detail, sets a new benchmark in packaging design by seamlessly blending clinical minimalism with vibrant aesthetics. Drawing inspiration from dermatology, the design employs clean lines, generous white space, and subtle typography to convey a sense of scientific authority and enhance legibility. This clutter-free approach ensures that essential information-such as active ingredients, scientific benefits, and dermatological endorsements-stands out, building consumer trust and clarity.

The packaging's dynamic color palette is a standout feature, utilizing deep, rich tones like navy and emerald to evoke expertise, while metallic accents add a sense of prestige without sacrificing clinical authenticity. The interplay of high-contrast colors and negative space not only increases visual appeal but also reinforces the product's premium positioning. Sensorial elements, including soft-touch matte finishes and raised embossing, invite tactile interaction, transforming the unboxing into a multisensory experience that resonates with consumers both intellectually and emotionally.

Produced using advanced printing techniques on transparent stickers, Courage 2.0's packaging measures 8 x 4.7 x 20 cm and weighs 315 grams. The project, which began in October 2024 and launched in Indonesia in January 2025, reflects extensive research into the evolution of packaging design-from functional protection to an art form that embodies brand identity and expertise. By harmonizing minimalism, sensorial engagement, and scientific cues, Courage 2.0 demonstrates how thoughtful design can elevate everyday products and set new industry standards.

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