FOR IMMEDIATE RELEASE

Elivity Supplement Packaging: Celebrating Vitality with Bold, Cellular-Inspired Design and Sustainable Innovation

Depot's Angela Spindler has set a new benchmark in supplement packaging with Elivity, a range that transforms perceptions of health and ageing by embracing vibrancy, scientific innovation, and shelf impact. Developed over six months in Sydney, Elivity's packaging breaks away from the conventional, clinical look of wellness products, introducing a dynamic visual language rooted in cellular structures and bold color palettes. This approach not only reflects the product's core function-supporting cell longevity-but also signals a future where vitality is celebrated as energetic and limitless.

The design system for Elivity is meticulously crafted to ensure both clarity and shelf presence. Each carton features two unique spot colors per variant, enhanced by spot UV varnish, resulting in a tactile and visually striking finish. Modular considerations allow for maximum visibility and differentiation across a suite of products, tailored specifically for the constraints and opportunities of the retail environment. The use of structured, linear typography guides consumers effortlessly through key information, while a suite of custom graphic symbols distills complex health claims into intuitive, easily understood icons.

Elivity's packaging stands out not only for its visual appeal but also for its thoughtful integration of sustainability and consumer-centric communication. The bold, bright colors and graphic cellular motifs create an immediate sense of energy and renewal, reinforcing the brand's promise of dynamic health. By combining scientific inspiration with accessible design, Angela Spindler's work ensures that Elivity commands attention on the shelf and invites consumers to view wellness as an ongoing, vibrant journey. The Bronze A' Design Award recognizes Elivity's contribution to elevating both the art and function of supplement packaging, setting a new standard in the industry.

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