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Qishan Saozi Noodles Packaging Melds Tradition, Artistry, and Sustainability in Award-Winning Design

Yong Huang's latest creation, the Qishan Saozi Noodles packaging, has been recognized with the prestigious Bronze A' Packaging Design Award 2025, celebrating its inventive approach to integrating historical narrative and modern design. Drawing inspiration from the legendary phoenix of Qishan, a symbol of prosperity and unity since the Zhou Dynasty, the packaging transforms the beloved sauerkraut noodles into a vibrant cultural emblem. The phoenix, depicted with a pepper branch in its beak and surrounded by colorful ingredients, encapsulates the rich heritage and unique flavors of Qishan cuisine, making each package a visual and sensory delight.

The design employs high-quality white kraft paper as its primary material, reflecting a commitment to environmental responsibility while maintaining an elegant, minimalist aesthetic. The tactile simplicity of the paper is enhanced by the use of hot-stamping gold technology for fonts and logos, creating a luxurious yet refined visual effect. This meticulous attention to detail not only elevates the product's shelf appeal but also communicates the brand's dedication to quality and authenticity. The packaging's dimensions-14mm x 38mm x 200mm-are carefully chosen to balance practicality with visual impact, ensuring the product stands out in a competitive market.

Throughout the development process, Huang and his team overcame numerous creative and technical challenges, refining illustration styles and ingredient depictions to achieve lifelike vibrancy and cultural resonance. The final result is a packaging design that serves as both a messenger of Qishan's storied past and a beacon of auspiciousness for the present. By weaving traditional allusions, innovative materials, and advanced printing techniques, the Qishan Saozi Noodles packaging sets a new benchmark for cultural branding and sustainable design in the food industry.

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