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"Grandpa Gui" Tea Packaging Celebrates Eastern Culture with Award-Winning Design and Sustainable Innovation

Jinxin Liu's "Grandpa Gui" tea packaging has been recognized with the Bronze A' Packaging Design Award 2025, highlighting its exceptional blend of tradition, innovation, and sustainability. Developed in Nanning between December 2023 and August 2024, the design draws inspiration from the visual essence of Eastern tea culture, using traditional Chinese winding techniques and delicate illustrations of herbs and flowers to create a sense of lightness and beauty. The packaging's light color palette and elegant motifs are intended to evoke the product's health and beautifying benefits, making it stand out on the shelf while resonating with consumers seeking both aesthetic appeal and cultural authenticity.

A key feature of the "Grandpa Gui" packaging is its innovative structure, which improves upon the classic airplane box by integrating a winding form. This not only enhances the tactile and visual experience but also maintains cost efficiency. The use of matte special paper, Pantone colors, and embossing techniques adds a refined texture, while the recyclable materials and reduced printing support sustainability goals. The packaging's dimensions-270 mm wide, 100 mm deep, and 95 mm high-are optimized for both practicality and visual impact, ensuring the product is as functional as it is beautiful.

The project's development was informed by extensive market research and customer interviews, with a focus on differentiating the product through design. Liu and his team overcame the challenge of expressing Chinese tea culture and the product's lightness by consulting ancient texts and carefully selecting visual elements that communicate purity and elegance. The result is a packaging solution that not only enhances the consumer's sensory experience but also strengthens the brand's identity in a competitive market. The Bronze A' Design Award recognizes "Grandpa Gui" as a model of best practices in art, science, and design, contributing to quality of life improvements and advancing the field of packaging design.

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