FOR IMMEDIATE RELEASE

"DH Seasons in Bloom" Limited Edition Enamel Badge Collection Marks Milestone Anniversary

Let's Art, a leading brand strategy and design consultancy, has introduced the "DH Seasons in Bloom" enamel badge series to commemorate the group's 40th anniversary. First unveiled at the 10th Donghu Food Festival in Shanghai on August 30, 2024, and officially launched on October 28, 2024, this limited edition collection celebrates the ever-changing beauty of the four seasons through exquisite craftsmanship and thoughtful design. The badges are crafted from alloy and colored with precision enamel techniques, with some pieces featuring up to eight custom hues in intricate, finely detailed areas.

Inspired by modern appreciation for refined living and meaningful keepsakes, the Lets Art team designed each badge to represent the vitality of spring, the warmth of summer, the richness of autumn, and the tranquility of winter. The collection not only pays homage to nature's cycles but also serves as a symbol of connection and shared memories among employees, guests, and the broader community. Extensive research and audience engagement informed the design, moving beyond traditional corporate gifts to create a collectible accessory that fosters identity and emotional resonance at key events.

The realization of this project posed significant technical challenges, particularly in achieving the precise coloring required for the small, multi-hued enamel areas. Through rigorous sampling, iterative refinements, and enhanced quality control, Let's Art successfully produced tens of thousands of badge sets in time for the anniversary celebrations. The "DH Seasons in Bloom" badges are designed to be worn on formal attire or accessories, serving as elegant accents and commemorative symbols that capture the spirit of the occasion and the enduring legacy of the brand. The collection was recognized with the Silver A' Design Award in 2025 for its outstanding creativity and craftsmanship.

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