FOR IMMEDIATE RELEASE

Texture Maker's Strategic Rebranding Showcases Expertise in Food Texture Design and Inspires Culinary Creativity Worldwide

Texture Maker, a leader in food texture design, has launched a comprehensive rebranding initiative led by designer Cheng-Hui Chiu in collaboration with Process Taipei. The project, which began in June 2024 and concluded in January 2025 in Taipei, reflects the company's commitment to innovation and its mission to deliver delightful culinary experiences. The new brand identity, inspired by molecular structures, mochi imagery, and the dynamic forms of powders and liquids, will be unveiled to the global industry at iba 2025 in Düsseldorf.

The rebranding process was grounded in extensive research, including internal interviews, focus groups with end customers, business client surveys, and competitor analysis. These efforts ensured that the new visual identity resonates with both consumers and business partners, aligning with Texture Maker's vision of merging creativity with science. The design system features adaptable graphics and interactive elements, enabling the brand to maintain consistency and memorability across diverse media platforms.

Overcoming challenges such as unifying a broad product range and aligning internal expectations, the team employed collaborative workshops and in-depth surveys to create a cohesive brand message. The result is a visual identity that not only highlights Texture Maker's expertise in food science and design but also positions the company as a trendsetter in the industry. This achievement was recognized with the Silver A' Graphics, Illustration and Visual Communication Design Award in 2025, celebrating the brand's remarkable innovation and technical excellence.

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