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/COMMUNICATION/newswire -- COMO, CO, ITALY -- TUESDAY, 22 JULY 2025, 23:19 UTC+1

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Qingyu Du's "Yummy" 3D IP Illustrations Win Bronze at 2025 A' Design Awards for Capturing Joy in Everyday Life

CHINA -- /COMMUNICATION/newswire -- Jul 27, 2024

Beijing-based designer Qingyu Du and Joy Studio have been honored with the Bronze A' Design Award 2025 for "Yummy," a vibrant set of 3D IP illustrations that celebrate the simple pleasures of daily life through colorful characters and food-inspired visuals, reflecting a universal yearning for happiness amid modern routines.

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"Yummy" 3D IP Illustration Series by Qingyu Du and Joy Studio Recognized for Artistic Innovation and Emotional Resonance

Joy Studio's "Yummy" collection, created by Qingyu Du and Zhang Jun in Beijing between April and June 2023, has earned the prestigious Bronze A' Design Award in the Graphics, Illustration, and Visual Communication category for 2025. The series stands out for its playful 3D modeling, featuring cartoon characters with exaggerated expressions and vibrant colors, designed to evoke the delight found in everyday moments-especially the universal love of food. This recognition celebrates the project's blend of technical innovation and emotional storytelling, which resonates with audiences seeking comfort and happiness in a fast-paced world.

Inspired by the simple joys of daily life, "Yummy" uses high-saturation colors, bold shapes, and a unique 3D cartoon style to create instantly recognizable and endearing visuals. The illustrations combine familiar foods with expressive characters, symbolizing both material enjoyment and a deeper spiritual longing for happiness. By focusing on the details of ordinary experiences, the series encourages viewers to rediscover the hidden pleasures in their routines, making it especially relevant for brand promotion and product packaging that aims to connect emotionally with consumers.

The project's development involved extensive research into 3D cartoon illustration trends, audience preferences, and interdisciplinary design practices. Utilizing advanced tools such as C4D for modeling and Octane for rendering, the team overcame creative and technical challenges to distinguish their work in a crowded field of food-themed visuals. "Yummy" not only advances the art of digital illustration but also enhances brand recognition and user engagement through its joyful, approachable aesthetic. The Bronze A' Design Award affirms the collection's contribution to both the art and commercial worlds, highlighting its role in improving quality of life through design.

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Qingyu Du PRHow English/ENG Professional Partnership  Graphic
Last Updated: 2025-07-15 22:51:48
"Yummy" 3D IP Illustration Series by Qingyu Du and Joy Studio Recognized for Artistic Innovation and Emotional Resonance
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Contact Information:
  • Roberto Colombo
  • +390314972900
  • press@adesignaward.com
  • +390314491953
  • A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy
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