FOR IMMEDIATE RELEASE

Ge Sang Lv Wu Logo: Bridging Nature, Agriculture, and Urban Life Through Design Excellence

Ge Sang Lv Wu, designed by Xiaobing Cheng, has been recognized with the prestigious Bronze A' Design Award in the Graphics, Illustration and Visual Communication category for 2025. The logo, which draws inspiration from the Gesang flower-a symbol of sincere blessings and nature's finest gifts-serves as the visual identity for a brand dedicated to bringing pure, high-quality agricultural products from rural farmers directly to city dwellers. Launched in Shenzhen, China, in 2024, the project aims to foster a deeper connection between urban consumers and the origins of their food, while supporting rural revitalization and sustainable agricultural development.

The design stands out for its use of soft, natural colors and simplified vector graphics, ensuring clarity and adaptability across various applications, from packaging to digital platforms. The logo features a stylized Gesang flower and cloud motif, evoking a sense of freshness, simplicity, and authenticity. This visual language not only appeals to younger generations but also embodies the brand's mission to promote healthy, natural lifestyles and elevate the value of agricultural products through thoughtful branding and direct farmer partnerships.

Ge Sang Lv Wu's innovative approach extends beyond design, encompassing planting guidance, technical support, and the establishment of robust sales channels for farmers. By collaborating with local governments and enterprises, the brand actively contributes to rural economic growth and agricultural modernization. The project's success is further underscored by its selection for the SGDA Energy Context Outstanding Brand Design Award and its positive reception among consumers and industry experts alike. Through its award-winning logo and holistic business model, Ge Sang Lv Wu exemplifies how design can drive social impact and foster meaningful connections between people and the land.

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