FOR IMMEDIATE RELEASE

Brown Brothers Fruity Sparkling Moscato Limited Edition: A Multisensory Packaging Breakthrough

The Brown Brothers Limited Edition Fruity Sparkling Moscato packaging, designed by Yiqi Tang and Zona Yuechen Guan, introduces a new era of wine packaging by merging visual artistry with olfactory engagement. Drawing inspiration from the lively atmosphere of tropical summer parties and the cherished concept of "reunion" in Asian culture, the design encapsulates the energy of morning, twilight, and midnight celebrations. The packaging utilizes innovative scented ink technology, offering consumers a unique, interactive experience that stimulates both sight and smell.

Each bottle in the limited-edition series is crafted from recyclable glass and features high-quality, eco-friendly printing. The scented ink is tailored to each time-of-day variant, releasing distinct fragrances that evoke the mood of different festive moments. This multisensory approach not only enhances the enjoyment of the wine but also creates a memorable connection between the product and its audience, particularly resonating with young adults in the Asian market who value both innovation and cultural significance.

The project, which began in November 2023 in Shanghai and culminated in its July 2024 launch, overcame significant challenges in integrating advanced printing techniques and sustainable materials while maintaining cost efficiency and production quality. Extensive research, including market analysis and user testing, revealed a strong consumer preference for interactive packaging features like cold-activated and scented inks. The result is a visually striking and emotionally engaging product that stands out on the shelf and has now been recognized with the prestigious Iron A' Design Award for its practical innovation and industry-leading design.

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