FOR IMMEDIATE RELEASE

Virtu AI: A Groundbreaking AI-Powered Platform for Personalized Press-On Nail Design

Virtu AI is setting a new standard in the digital fashion landscape by enabling users to design bespoke press-on nails through an intuitive, AI-driven web platform. Launched in July 2024 after extensive research and user testing, Virtu AI leverages advanced image generation and segmentation technologies to transform creative ideas into tangible, wearable art. The platform's seamless interface allows anyone-from seasoned fashion enthusiasts to first-time users-to craft unique nail designs without technical barriers, fostering creativity and self-expression.

At the heart of Virtu AI is a sophisticated pipeline that combines DALL·E-powered image generation, Matter.js for interactive design feedback, and advanced computer vision for precise nail segmentation. Users start with a simple, engaging landing page, guiding them to create custom nail sets with playful, real-time interaction. Once a design is finalized, Virtu AI connects users with skilled artisans who meticulously craft and ship the personalized press-on nails, ensuring each set is both high-quality and uniquely tailored to the individual's style.

This award-winning project emerged from a desire to bridge technology and personal expression, offering a global platform for both users and artisans. The design process incorporated user interviews, A/B testing, and analytics from over 30 participants, resulting in a product that emphasizes intuitive navigation, accessibility, and creative empowerment. Virtu AI's recognition with the Iron A' Design Award highlights its role in advancing inclusive, AI-based customization in the fashion industry and its commitment to making self-expression more accessible and meaningful.

-END-