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Avoya: A Premium Glass Packaging Solution for Health-Conscious, Active Lifestyles

GCA Design Studio has been recognized with the Bronze A' Packaging Design Award 2025 for its Avoya sparkling mineral water bottle, a project that redefines beverage packaging through a blend of purity, resilience, and refined aesthetics. Developed in Istanbul and produced at a state-of-the-art facility in Burdur, Turkey, Avoya's design is a response to the increasing demand for health-oriented, sustainable products among Turkish consumers. The bottle's broad-shouldered, minimalist form symbolizes both the strength and clarity of natural mineral water, while its color-coded glass options-green for plain sparkling, flint for fruit-infused, and turquoise for premium-emphasize variety and quality.

Avoya's packaging stands out for its ergonomic silhouette and lightweight construction, making it ideal for consumers with active lifestyles. The design features subtle circular icons on the label, representing cycles of renewal and the revitalizing essence of mineral-rich water. Produced using the IS Production Method with soda-lime glass, the bottles are available in 20 cl, 25 cl, and 75 cl sizes, each tailored for different consumption scenarios. The 75 cl version, with its signature turquoise glass and premium label, reinforces Avoya's commitment to a natural, health-conscious identity and elevates the drinking experience for both everyday and gastronomic occasions.

Addressing a significant gap in the Turkish market, where only 35% of health-oriented product demand is met, Avoya offers a preservative-free, colorant-free, and sweetener-free beverage in sustainable packaging. The project overcame challenges in balancing modern aesthetics with mass production requirements, resulting in a bottle that is both visually striking and functionally superior. The interplay of transparency and light in the glass highlights the purity of the contents, while the high-quality materials ensure durability and product integrity. Avoya's success at the A' Design Awards underscores GCA Design Studio's expertise in combining innovative design with industry-leading sustainability and functionality.

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