FOR IMMEDIATE RELEASE

"No Excuse" Cross Brochure: An Interactive Advocacy Tool Highlighting the Fight Against Violence Towards Women

ABC Design Communication's "No Excuse" cross brochure has been recognized with the prestigious Iron A' Social Design Award 2025, celebrating its unique approach to advocacy and education. Conceived and produced in Athens between July and September 2024, the project addresses the critical issue of violence against women through a visually striking, interactive format. Each fold of the square brochure reveals powerful messages and statistics, such as "1 in 3 women have suffered physical or sexual violence" and "137 women are killed by a family member daily," making the scale of the problem impossible to ignore.

The brochure's design goes beyond traditional print materials by incorporating interactive layers that symbolically remove violence from a woman's face, creating a transformative visual narrative. A wearable ribbon included in the brochure allows recipients to actively participate in the movement, further personalizing the experience. By integrating bold colors, straightforward text, and a foldable structure, "No Excuse" invites users to engage deeply with the content, fostering empathy and encouraging advocacy.

Backed by thorough research and a data-driven approach, the "No Excuse" brochure aims to motivate individuals to join the global fight against violence towards women. Personalizing each recipient's tag with their name enhances the connection and impact, turning awareness into action. The project's success at the A' Design Award underscores its effectiveness as a tool for social change, demonstrating how thoughtful design can empower communities and spark meaningful conversations about women's safety and equality.

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