FOR IMMEDIATE RELEASE

Stickman: Award-Winning Brand Design Blending Bubble Tea, Skewer Snacks, and Community Spirit in Kansas City

Stickman, the brainchild of designer Yitian Zeng, has quickly become a beloved fixture in Kansas City since its launch in May 2024. The brand was conceived to create a fun, approachable environment for all ages, combining the playful imagery of a stickman mascot with the shop's unique offerings of bubble tea and skewer snacks. This fresh approach to branding, paired with a focus on warmth and inclusivity, has resonated deeply with the city's diverse community, earning Stickman a 4.8 out of 5 rating on Google and widespread acclaim from local food media and influencers.

The design process for Stickman was rooted in extensive research into local food trends and customer preferences. Zeng utilized digital illustration and vector design tools to craft a scalable, visually engaging identity that works seamlessly across digital platforms, print materials, and in-store signage. The result is a cohesive brand experience, with the mascot and visuals featured on banners, LED signs, packaging, uniforms, and more. This consistency has strengthened brand recognition and created a memorable, welcoming atmosphere that appeals to customers of all ages.

Stickman's success is further underscored by its recent recognition with the Iron A' Packaging Design Award 2025, which honors well-designed, practical, and innovative creations. The brand's ability to balance Kansas City's agricultural roots with its growing multicultural food scene, while maintaining a focus on customer-centric service, has established Stickman as a key player in the local market. As the shop continues to attract positive reviews and recommendations, Stickman stands as a testament to the power of thoughtful, research-driven design in building community and enhancing the customer experience.

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