FOR IMMEDIATE RELEASE

Iced Hop Gin Packaging Celebrated for Its Distinctive Design, Craft Inspiration, and Sensory Experience

Iced Hop Gin, designed by Michael Held, has been honored with the Bronze A' Packaging Design Award 2025, recognizing its exceptional approach to packaging that merges visual storytelling with tactile experience. Drawing inspiration from the world of handcrafted beer, the packaging features a detailed frozen hop cone and a mystic owl, visually capturing the gin's distinctive flavor profile of spicy hops and refreshing peppermint. The cool blue tones, stylized ice flowers, and frosted glass bottle are paired with a metallic label, creating a cohesive and immersive icy theme.

The design process began in November 2023 and concluded in March 2024, with a focus on material selection and cost-effective production suitable for small batches. The velvety texture of the bottle, reminiscent of owl feathers, and the asymmetrical label design highlight the gin's unconventional character. Subtle frost patterns and snowflake accents embossed on the surface reinforce the fresh, crisp essence of the drink, while the recurring owl emblem adds a sense of determination and directness, mirroring the gin's bold taste.

Produced in a small town in Franconian Switzerland, Iced Hop Gin is sold exclusively at the local fruit farm's store, emphasizing its artisanal roots and commitment to quality. The packaging not only prepares consumers for the unique flavor experience but also stands as a testament to Michael Held's holistic design philosophy, which integrates branding, messaging, and sensory engagement. The Bronze A' Design Award recognizes Iced Hop Gin as a creatively ingenious design that elevates both the product and the consumer experience, setting a new standard in packaging for craft spirits.

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