FOR IMMEDIATE RELEASE

Al Mar Suites Logo: A Contemporary Visual Identity Rooted in Brazilian Beach Culture and Sustainability

Anna Paula Martinelli's logo for Al Mar Suites has been recognized with the Iron A' Design Award in the Graphics, Illustration and Visual Communication category, celebrating its unique blend of modernity, simplicity, and regional inspiration. Drawing from the serene landscape of Praia do Forte, where the hotel is located, Martinelli crafted a logo that seamlessly integrates the straight, contemporary lines of the hotel's architecture with the organic curves of ocean waves. The result is a playful yet sophisticated visual identity that captures both the youthful spirit and high standards of the boutique hotel.

The creative process began with hand-drawn sketches to explore the interplay between typography and wave motifs, ensuring the design would be both distinctive and versatile. After refining the concept, the logo was meticulously vectorized and aligned for perfect symmetry, making it adaptable for use across all hotel materials. The sand-inspired color palette was chosen to evoke the beach environment and harmonize with the hotel's interior design, reinforcing the brand's commitment to comfort, simplicity, and sustainability.

Despite being based 2,400 kilometers away in Curitiba, Martinelli conducted extensive research through online resources, interviews with hotel partners, and analysis of architectural plans to ensure the logo authentically represented the hotel's location and ethos. The collaborative approach, involving stakeholders in Bahia, was crucial in creating a cohesive visual identity that resonates with guests and reflects the unique atmosphere of the region. The Iron A' Design Award recognizes the Al Mar Suites logo as a well-designed, practical, and innovative creation that elevates the hotel's brand and contributes positively to the industry.

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