FOR IMMEDIATE RELEASE

Langjiu Estate San Pin Festival Packaging Celebrates Nature, Architecture, and Festive Spirit

Wei Li, along with team members Wang Bowei, Yu Jun, Wang Chaojun, and Dong Jinghong, has unveiled a remarkable packaging design for the Langjiu Estate San Pin Festival baijiu, earning the prestigious Silver A' Packaging Design Award in 2025. The project, completed in Shenzhen, China, between March and June 2023, draws inspiration from the natural beauty and architectural grandeur of Langjiu Manor, a destination revered by baijiu enthusiasts. The packaging serves not only as a vessel for the celebrated spirit but also as a commemorative keepsake that encapsulates the essence of the estate's day and night ambiance.

The design's standout feature is its three-dimensional paper carving lamp, which envelops the baijiu bottle in panoramic illustrations of Langjiu Manor. This lamp simulates the estate's renowned nighttime light show, allowing users to relive the festival's festive atmosphere in their own homes. The packaging presents two conceptual versions-"The Day of Estate" and "The Night of Estate"-each offering a miniature, hand-held view of the manor's scenic splendor. This duality not only highlights the passage of time in baijiu production but also reinforces the brand's connection to its heritage and environment.

Unlike conventional baijiu packaging, which often emphasizes the spirit itself, Wei Li's design shifts focus to the experiential and emotional resonance of the Langjiu San Pin Festival. The product is intended to impress users with its collectible and exhibition-worthy qualities, serving as both a functional lamp and a work of art. By integrating the iconic Jinzunbao building and capturing the interplay of light and landscape, the design fosters curiosity about Langjiu Manor and aims to attract new visitors and partners, contributing to local economic development and cultural appreciation.

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