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Qili Perfume: A Symbolic Synthesis of Nature, Philosophy, and Contemporary Design

Qili, designed by Houcai Wang and developed in Shanghai, stands as a testament to the power of cultural heritage and modern creativity. Drawing inspiration from the oldest philosophical thought in China-Round Sky and Square Earth-Qili's design embodies the balance of yin and yang, hardness and softness, and the harmonious symbiosis between humanity and nature. The perfume's packaging features a round resin cap atop a square glass bottle, visually representing the fusion of sensibility and rationality, while the box is adorned with geographical coordinates marking the brand's journey of natural discovery across China's diverse landscapes.

The realization of Qili's design is as thoughtful as its inspiration. The use of environmentally friendly materials-resin for the cap, glass for the bottle, and touch-sensitive paper for the box-reflects a commitment to sustainability. Honeycomb paper is employed as an outer protective layer, ensuring both eco-consciousness and safety during transportation. Each element of the packaging is fully recyclable and biodegradable, aligning with the brand's ethos of harmonious coexistence with the environment.

Qili's development was informed by extensive research and personal exploration, with the design team traversing regions such as the Taklimakan Desert, Namtso Lake, and the Gaoligong Primeval Forest to capture the essence of nature's diversity. The result is a fragrance and packaging that not only delights the senses but also tells a story of philosophical depth and environmental responsibility. The project, which began in November 2022 in Shanghai and launched in October 2023, has now been recognized with the prestigious Silver A' Packaging Design Award, celebrating its outstanding innovation, technical excellence, and artistic merit.

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