FOR IMMEDIATE RELEASE

Ubo Shampoo Series: Celebrating Simplicity and Geometric Beauty in Everyday Care Products

The Ubo Shampoo Series, designed by Houcai Wang and launched by Banwea Design in Shanghai, has been recognized with the Bronze A' Packaging Design Award 2025 for its distinctive approach to personal care packaging. Drawing inspiration from basic geometric shapes such as circles and rectangles, the Ubo series embraces simplicity and purity, reflecting a desire to return to the essential beauty of everyday objects. The packaging's iconic oval visual symbol, achieved through precise cutting of lines and surfaces, makes the products instantly recognizable and easy to identify on crowded shelves.

Developed using PE material, which offers superior chemical and impact resistance compared to alternatives like PET, the Ubo bottles are both durable and cost-effective to produce. The ergonomic design, featuring cut-through surfaces, not only enhances the tactile experience but also improves grip, making the products comfortable to use. The series includes a range of sizes for shampoo, body lotion, and hair mask, each carefully proportioned to balance form and function while maintaining the minimalist aesthetic.

Launched in September 2022 after months of research and development in Shanghai, the Ubo Shampoo Series addresses the modern consumer's need for clarity and ease in product selection. By creating a unified visual language across the entire range, the design ensures that the brand's values of simplicity and authenticity are communicated at every touchpoint. The award recognizes Ubo's contribution to elevating everyday care products through thoughtful design, making daily routines more enjoyable and visually pleasing.

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