FOR IMMEDIATE RELEASE

Hotel New Grand Ready-to-eat Meals Packaging

Hotel New Grand presents a new line of ready-to-eat meals featuring packaging designed by Kazuaki Kawahara, art director and designer. The packaging, inspired by the tradition and prestige of the hotel, aims to entertain and delight consumers with a touch of wit. The design, based on the motif of a stockpot, encapsulates the flavors of the finest dishes prepared by top chefs working in hotel kitchens, now available for enjoyment at home.

The packaging, made of cardboard, preserves the aroma and authenticity of the slowly simmered curry and soup. The minimalist design avoids the use of illustrations or photos commonly seen on ready-to-eat product packaging, reflecting the high-quality food prepared in the kitchens of prestigious hotels.

Starting the project in January 2020 and completing it in November 2020 in Japan, Kazuaki Kawahara's design for Hotel New Grand Ready-to-eat Meals has been recognized with the prestigious Golden A' Design Award in 2021. This award celebrates the remarkable creativity and impact of the design, setting a new standard in the industry.

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