FOR IMMEDIATE RELEASE

Winetime Seafood Packaging: Redefining Freshness and Reliability

Olha Takhtarova's latest project, Winetime Seafood, introduces a groundbreaking series of packaging for fish and other seafood products. This innovative design combines more than 10 products, including wild dorado, salmon, European bass, Nile perch, scallops, octopus, and tiger shrimps, all preserved using the technology of shock freezing to maintain their structure, nutritional value, and taste.

The unique design of the packaging emphasizes the brand's advantages, reflecting the gastronomic nature of the product and showcasing a well-arranged design that enhances the manufacturer's attentive attitude towards the product. The packaging's vibrant and perceptible appearance simplifies the buyer's decision-making process, making the product more appealing and accelerating the purchasing decision.

The series packaging, developed in a single unique style, unifies the assortment under one brand and sets Winetime Seafood apart from other products in retail chains. Each item in the series features its own visual element, making it easier for buyers to identify and choose their desired product. The strategic use of deep blue, bright orange, and pure white colors, along with a sans serif font, enhances the overall visual appeal of the packaging.

Olha Takhtarova's dedication to this project, which began in December 2018 and concluded in May 2019, involved extensive research into color psychology, visual elements, and the creation of an emotional connection with the target audience. The packaging had to convey the quality and reliability of the brand, inspire purchases, and stand out from competitors, all while maintaining harmony and clarity without overwhelming the consumer with information.

Olha Takhtarova's Winetime Seafood packaging series has been recognized with the prestigious Platinum A' Design Award in 2020, showcasing unmatched professionalism, innovation, and societal contribution. This award-winning design redefines the aesthetics of the era, pushing the boundaries of art, science, design, and technology to make the world a better place.

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