FOR IMMEDIATE RELEASE

Siela Cosmetic's Children's Cosmetic Packaging by Olha Takhtarova

Siela Cosmetic, a renowned Ukrainian brand for natural and effective products, has launched a new line of children's cosmetics with a focus on innovative packaging design. The project, led by designer Olha Takhtarova, aimed to enhance the effectiveness of the packaging while expanding the brand's line of children's cosmetics.

The packaging design features captivating illustrations that form the central theme, creating a unique story for the product and serving as a key element of brand communication. The character-driven stories depicted on the packaging aim to appeal to children and provide an engaging experience. Additionally, color coding has been incorporated to distinguish the products within the line.

The packaging, realized through screen and pad printing methods, consists of 75ml plastic tube cream bottles in white, offering a fresh and distinctive look. The deliberate avoidance of modern trends such as kraft paper and earthy colors sets the packaging apart, providing a standout presence on the shelves.

Olha Takhtarova's design project commenced in March 2021 and was completed in January 2022 in Kyiv, Ukraine. The creation of the packaging was underpinned by extensive research to ensure it met international quality standards and provided gentle care for babies, while also standing out on retail shelves.

The innovative packaging design overcame the challenge of catering to busy mothers by minimizing text and maximizing visual appeal, allowing for quick and easy recognition of the products. The overall brand identity was shaped by charming drawings and a cohesive design system that tells a story across the entire product line, reflecting the nature of children's books and reinforcing the brand's reputation.

Olha Takhtarova, a seasoned designer with a career spanning over a decade, has received accolades for her exceptional work, including the Bronze A' Design Award in 2022 for the Siela Cosmetic Children's Cosmetic Packaging. With a strong portfolio of over 400 projects for clients worldwide, Takhtarova's design studio, SOT B&D, continues to deliver visually compelling and effective solutions across various design disciplines.

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