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Alcoholic Beverage Packaging Takes a Momentous Leap with Gu30

Renowned as the 'Baijiu Empress', Gujing Distillery presents the Gu30, an exceptional upgrade to the Gu20, elevating the product system of Gujing Distillery NIANFENYUANJIANG. This revolutionary design aims to solidify the product's position in the premium baijiu market while expanding its consumer base.

The Gu30 bottle embodies the essence of a century-old brewing process, infusing imperial elements and the brand's legacy. The use of sarin for a brighter finish coat accentuates the dragon pattern, exuding a sense of simplicity and modernity while preserving traditional Chinese aesthetics. This innovative blend of modern technology and heritage enhances the product's appeal, setting a new standard in the baijiu market.

From 2021 to 2022, in Bozhou City, Anhui Province, China, the Gu30 design project overcame the challenge of balancing tradition and modernity in baijiu consumption aesthetics. By retaining the bottle shape and core 'dragon' element, and introducing sarin material, the design achieved a harmonious fusion of tradition and innovation, addressing the evolving aesthetic needs of consumers.

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