FOR IMMEDIATE RELEASE

Natalya Bilousova's Tsarsky Reserve Paper Packaging

Natalya Bilousova has unveiled a groundbreaking paper packaging design for Tsarsky Reserve, a new direction of NESANS Company production. The design, inspired by patterns and kaleidoscope imagery, offers a versatile and cost-effective solution for future product lines. The innovative approach aims to transform the traditional presentation of meat products, using bright colors and patterns to create a unique and eye-catching visual identity.

The paper packaging, designed to fit a standard plastic box, features a bold black block with text information and icons, enhancing the overall appeal. Icons representing different meat types aid in product navigation, while a prominent icon highlighting the percentage of real meat emphasizes naturalness. This unconventional approach is expected to elevate the perceived value of the products.

Developed over a three-month period, the design project was completed in September 2020, with Natalya Bilousova based in Berdyansk, Ukraine. The innovative packaging is set to revolutionize the visual representation of frozen semi-finished products, offering a contemporary and universally appealing solution for Tsarsky Reserve.

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