Guinness Illuminates Halloween Night with Rare Full Moon Social Ad
IRELAND -- /COMMUNICATION/newswire -- Jul 14, 2020
Guinness, in collaboration with Rothco, part of Accenture Interactive, captivated social media feeds on Halloween night with a rare full moon visual, reaching 662,500 people in Ireland and driving 2,600 to the brand website.
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Full Moon Social Ad by Fabiano Dalmácio
On Halloween 2020, as a rare full moon graced the skies worldwide, Guinness seized the moment by sharing a unique visual on social media. Crafted by Fabiano Dalmácio, the ad garnered widespread attention, becoming an integral part of the global conversation.
The project, developed in October 2020 in Dublin, Ireland, utilized Adobe Photoshop for retouching and photo manipulation, incorporating high-resolution moon references, Guinness images, and beer textures to create the final visual. The post, strategically designed for Facebook and Instagram feed/stories, achieved remarkable engagement, driving significant traffic to the brand's website within hours.
Fabiano Dalmácio, a Senior Art Director at Rothco, part of Accenture Interactive, played a pivotal role in bringing this captivating concept to life. His extensive experience and creative expertise were instrumental in overcoming the technical and visual challenges, ensuring the ad's success in capturing the essence of the rare celestial event.
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