FOR IMMEDIATE RELEASE

Rothco, part of Accenture Interactive, and AIB Collaborate to Create Innovative Sustainable Farming Resource

Fabiano Dalmácio, in collaboration with Rothco and AIB, introduces "The Book That Grew," a pioneering sustainable farming guide designed to revolutionize Irish agriculture. This one-of-a-kind book, grown from real grass roots, offers 10 tangible lessons and practical advice to maximize sustainability and profitability for farmers.

Utilizing a unique fusion of gardening and meticulous craft, the book's pages, words, and diagrams were shaped by nature itself over several weeks, showcasing the power of natural resources. With each page representing a step towards sustainable farming, this innovative guide aims to transform the agricultural landscape in Ireland.

From its unique fold-out page for quick reference to the bespoke symbols representing complex farming processes, "The Book That Grew" stands as a testament to the potential of sustainable agriculture. Fabiano Dalmácio's visionary approach has garnered international recognition, with the design winning the prestigious Platinum A' Design Award in 2021.

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