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Brand Identity of Street Bakery

Sinong Ding's Street Bakery project is centered around a warm, friendly, and creative brand identity. The logo features a charming bear, serving as the IP image of the bakery shop, creating a youthful and inviting direction. The color scheme of beige, red, and yellow further enhances the brand's warm and optimistic image.

The design team utilized digital software to create IP images, posters, and packaging materials, employing flat illustrations and environmentally friendly materials to promote a natural and eco-friendly brand image. The project's technical specifications included poster printing and paper packaging.

From the logo to the overall store image, the brand design was strategically crafted to enhance the consumer experience, evoking feelings of warmth and reliability. The project's location and timeframe were in China, and it involved extensive research to understand the preferences of modern consumers and create a visually unified and modern bakery brand image design.

Sinong Ding, along with Wei Liu, Guanglin Chen, and Runxue Chen, overcame various creative and technical challenges to bring the Street Bakery brand identity to life. The design project was recognized with an Iron A' Design Award in 2024, acknowledging its well-designed, practical, and innovative nature that meets professional and industrial requirements.

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