FOR IMMEDIATE RELEASE

The Maple 7: A Fusion of Irish and Canadian Whisky Craftsmanship

Bringing the luxurious, elevated experiential designs from The Craft Irish Whiskey Co. across the Atlantic, The Maple 7 is inspired by the strong visual presence of the maple tree trunks and mountains landscape, bringing together warm colors and strong, straight grain textures reminiscent of the trees and the rye that make the essence of this exclusive whisky. A collaboration between The Craft Irish Whiskey Co. and Highwood Distillers, The Maple 7 is the fruit of the expertise of creating world-class whiskey profiles and experiences at CIWC merged with the charismatic notes of Canadian maple and rye. The vessel combines clean aesthetics with large bottle shoulders for augmented presence, with soft ribbed base and closure, exponentially increasing their grip, in a mixture of clean and textured glass, and gold metallic detailing.

Shaped with strong visuals and presence, The Maple 7 vessel combines clean aesthetics with large bottle shoulders for augmented presence, with soft ribbed base and closure, exponentially increasing their grip, in a mixture of clean and textured glass, and gold metallic detailing. The box follows as a direct extension to this paradigm, with partial ribbed texture on the outside, and an interior cladding in soft cream suede colors and gold detailing, highlighting the vessel and the whisky inside. Glass and metal contrast with the soft, textured surfacing of the cardboard and suede within the packaging. The Maple 7 brings together a balanced combination of finishes, with brushed brass and gold foiling highlight the subtleness of frost etched glass, the light ribbed cardboard texture of the soft-touch suede, always combining striking artwork details with blind debossing to create added immersion, exploring the depth of the materials through the senses.

With a central magnetized gold medallion that locks everything together, The Maple 7 box can be opened through the rigid double flap doors, revealing the bottle and the rich whisky tones contrasting with the light cream shade of the suede. Around, gold detailing enhances depth and reflection to the glass details. The bottle, held within a gold base socket, can be removed by sliding through the housing that holds the closure at the very top, whilst keeping the strong visual presence intact. Designed across 3 months of R&D and shaping, The Maple 7 is a whisky that takes its time, slowly maturing over 7 years to perfect the subtleness of flavors and profiles. As the first collaboration from The Craft Irish Whiskey Co. with Canadian casks, it is imperative that the solution created has the utmost knowledge of the cultural and visual cues that make this type of whisky so characteristic, whilst keeping a distinctive, disruptive and relatable presence that highlights and elevates CIWC and its Irish heritage.

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